More people are renting now than at any point since 1965. Even so, many landlords struggle to find tenants. You'll lose thousands of dollars in revenue if your properties remain empty.
Instead, invest in property marketing. A comprehensive digital marketing strategy will ensure your listings appear in front of Minneapolis renters.
Not sure where to start? Read on to find tenants and boost your occupancy rate!
Invest in Real Estate Photography
What will potential renters see first during online property searches? If your rental property looks shabby, they'll look elsewhere.
Make a strong first impression by enhancing the property. Hire a professional staging company to adjust every room. Staging services can make the property look homey and inviting.
Future renters will imagine themselves living there. Staging can evoke emotional reactions, encouraging renters to form attachments with the property.
Improve the property's curb appeal. Mow the lawn, plant colorful seasonal flowers, and add exterior lighting. Consider painting the door a bright color.
After making these changes, invest in real estate photography services. Stunning photos will attract potential renters to your real estate listing.
Use photos to give interested renters a grand tour. Over 80% of people say pictures are very important in helping them choose which homes to visit. Property listings with high-quality photos increase online views by 118%.
Update the Real Estate Listing
Provide potential renters with the information they need to make an informed choice. Your real estate listing should include a:
- Compelling headline
- Detailed description
- Call to action
- Collection of photos and videos
- Rental rate
Complete a rental analysis before setting the rental rate. If you set the price too high, renters will continue their search. Setting the price too low could cost you revenue.
Appear for Property Searches
Search engine optimization (SEO) can help your listing appear during online property searches. Gather keyword research. Determine what terms people use when looking for Minneapolis listings.
Optimize your real estate listing with a primary keyword. Place the keyword in the:
- Headline
- Description
- Image file name
- Image alt text
Optimizing your images will help you appear in image searches. You can direct more traffic to your real estate listing.
Engage Renters on Social Media
Social media marketing can direct more renters to your listing. Share engaging videos or photos of the property. Add location-relevant hashtags to appear in front of Minneapolis renters.
Hire a Property Manager
Instead of developing your digital marketing strategy alone, hire a property management company. Leverage their expertise to create more effective campaigns.
A property manager can enhance tenant living experiences. As satisfaction rates improve, tenants may rave about living in your rental. You can share their testimonials online to attract future renters.
Revitalize Your Property Marketing Strategy
An outdated marketing strategy that relies on flyers could limit your reach. Instead, use these tips to take property marketing to the next level. With these proven strategies, you can find tenants and boost your occupancy rate.
Working with a property management company could prove key to your success. At PMI Minneapolis-St. Paul, we pride ourselves on our attention to detail.
Rely on our 20 years of industry experience and award-winning services. Contact us today to revitalize your marketing strategy.
